Director of Marketing

Marketing – Vancouver, British Columbia
Department Marketing
Employment Type Full time

Lumerical is a leading developer of photonic simulation software – software which enables research and development professionals to predict how light behaves within complex photonic components, circuits, and systems. Photonics unlocks many possibilities for the world’s most innovative companies who increasingly rely on virtual prototyping to explore new product concepts, optimize designs without creating physical prototypes, and deliver on their ambitious product development goals. 

As the Director of Marketing, you will work proactively and collaboratively with various stakeholders to establish and grow Lumerical’s brand identity through compelling campaign and product management. And as a senior member of the Technical Steering Committee, you will champion the ongoing evolution of the company’s product vision to strengthen the competitive positioning of the company's products and help win strategic business and partnership opportunities.


Strategy & Product Management

  • Lead the company in identifying new market opportunities, taking inspiration from customers, strategic partners, and Lumerical’s Product Development, Sales, Technical Support, and Applications teams as appropriate
  • Direct the creation of the company's product roadmaps to ensure each of the company's products meets or exceeds expected growth and revenue targets
  • Develop and manage strategic partners to ensure the continued success of the company’s product portfolio
  • Define pricing, market penetration and expansion strategies to achieve market success for new and existing product offerings
  • Contribute to the definition of overall corporate goals and objectives required to grow awareness of the company, and grow the license base within new and existing customer sites 
  • Oversee ongoing competitive and market trend analysis to identify new markets, industries, and potential customers to grow Lumerical's customer base

Digital Marketing, Marketing Communications & Brand Management

  • Set demand generation goals and measures of success for the Marketing team and put together plans and budgets for achieving those goals
  • Drive targeted lead nurturing initiatives and practices
  • Establish the Lumerical brand as a leader in the target markets it competes within
  • Create marketing communication plans and programs to differentiate and strengthen the company’s products within a rapidly-changing marketplace
  • Manage the messaging of new product releases, working with the Marketing Communications Specialist to implement the communications plan
  • Participate on the Customer Experience team to provide input on strategies for acquiring, retaining, and growing customer accounts  


  • Coach, mentor and manage the performance of the Marketing team 
  • Set goals and measures of success for the Marketing team and put together plans and budgets for achieving those goals
  • Continue to grow and develop the Marketing function


  • Undergraduate- or graduate- level degree in a relevant discipline
  • 7+ years of experience in a marketing role for complex and/or technical  software products
  • A proven ability to successfully introduce products to new markets, manage their development and grow market share and revenue by winning large-scale opportunities
  • Experience providing input into strategy and leading an annual planning/priority setting process for a department
  • Strong people management skills and a demonstrated ability to work in cross-functional teams
  • Familiarity with photonics and typical industrial applications of photonics
  • Exceptional written, spoken and presentation skills

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  • Location
    Vancouver, British Columbia
  • Department
  • Employment Type
    Full time
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